MyDataBoss Confidential
Investor Overview, July 2026

62.5% of deals won. 14 days to close. In the month Australia's biggest AML reform began.

AML/CTF compliance software built for real estate, legal and accounting - the three verticals Tranche 2 brings into scope on 1 July 2026.

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The Catalyst

70,000-80,000 businesses. One deadline.

1 July 2026

Australia's Anti-Money Laundering and Counter-Terrorism Financing Act was extended to three new professional sectors under the Tranche 2 reforms. Real estate agents, solicitors and accountants are now reporting entities under the AML/CTF regime for the first time.

Estimated 70,000 to 80,000 businesses must establish compliant programmes, appoint AML officers, conduct risk assessments, and report suspicious matters to AUSTRAC. MyDataBoss delivers a software-led path to compliance built for these three verticals from day one.

Estimated businesses by sector

Real Estate ~297
Legal ~164
Accounting ~124

Real Estate

Largest volume of newly regulated firms.

Legal

Solicitors handling property transactions and trusts.

Accounting

Accountants providing designated services to clients.

Lead to close

From first touch to closed deal.

Marketing
660 untapped leads
Top of funnel
Marketing led
Sales
62.5% win rate 7 open deals / $38,640 pipeline
62.5% win rate
7 open deals
Close
35 customers $146,160 committed ARR
35 customers
$146,160 ARR

Pipeline figures shown separately. Forward projections are illustrative only.

660
Leads in funnel
62.5%
Win rate
$146,160
Committed ARR

Top of Funnel

The lead engine.

Where leads come from

Marketing ~77%

Dominant channel. Room for other sources still to be developed.

77% of these leads came in through marketing initiatives. Volume at this stage is the constraint to fix, not conversion.

Marketing initiatives are generating the bulk of pipeline. The team converts at a high rate from them, and the 660 untapped leads in the contact base are the room to scale.

Contact base growth

400 300 200 100 Mar Apr May Jun 208 347

Untapped leads

0

Lead / MQL / SQL

Contact growth

+67%

Mar to Jun 2026

The Untapped Opportunity

660 leads are already in the pipeline. At MyDataBoss's proven win rate and current customer value, the expected revenue those leads represent is substantial.

~$0.0M
Upper bound ~$2.7M

Convertible ARR at proven win rate. Not booked revenue.

660 leads × 62.5% win rate × $4,116 ARR per customer = ~$1.7M

$343 blended MRR per customer = $4,116 per year. 660 x 62.5% x $4,116 = $1,697,850.

Expected value per lead

~$0

At the proven 62.5% win rate, each lead in the contact base carries an expected ARR value of about $2,570.

Illustrative - not booked revenue

Scale comparison

Committed ARR
$146,160
Convertible ARR
~$1.7M
Gross potential
~$2.7M

Illustrative, at MyDataBoss's proven 62.5% win rate and $343 blended MRR. Not booked revenue. Bars show relative scale - gross potential uses 100% conversion as the ceiling.


Before Tranche 2

This $1.7M sits in leads MyDataBoss already holds. It does not include the 70,000 to 80,000 newly regulated businesses entering the addressable market under Tranche 2. That wave has not yet been contacted.

Middle of Funnel

The win rate is the story.

Win rate comparison

MyDataBoss 0%
Market median ~20%

A 62.5% win rate sits well above the ~20% SaaS median. The team converts more than 3x the market average on deals it pursues.

14
MDB sales cycle (days)
~30
Typical norm (days)

Win rate

0%

vs ~20% market median

Sales cycle

0 days

vs ~30-day norm

Open pipeline - not counted in committed ARR
$38,640

7 open deals

Bottom of Funnel

35 customers. $146,160 committed ARR.

Committed ARR

$0

Committed = closed-won only. Pipeline is separate.

Customers

0

Closed-won

Blended MRR

~$0

Per customer

Open pipeline - separate from ARR
$38,640

7 open deals

Series A Readiness

$0 ~$2M ARR (typical Series A bar)
~7%

$146k committed ARR = roughly 7% of the way to the conventional Series A bar of ~$2M. This is early-seed traction, not a milestone cleared. The number is real; the runway ahead is long.

The case is not "we're nearly there." It is: the conversion engine works, the market just came into scope, and the contact base is growing fast.

At a Glance

Every metric. One screen.

Committed ARR

$146,160

Open Pipeline

$38,640

Customers

35

Blended MRR

~$343

Win Rate

62.5%

Sales Cycle

14 days

Leads in Funnel

660

Contact Growth

+67%

Marketing Sourced

~77%

Target Market

70-80k

Series A Progress

~7%

Reform Date

1 Jul 2026

Convertible ARR (illustrative)

~$1.7M

The Investment Case

Three facts that do not need embellishment.

On 1 July 2026, Australia's AML/CTF regime extended to an estimated 70,000 to 80,000 real estate, legal and accounting businesses. MyDataBoss was built for exactly this market, before the regulation arrived. In the month that reform commenced, the company closed deals at a 62.5% win rate, with a 14-day sales cycle, against a contact base of 660 untapped leads that grew 67% in four months. The committed ARR of $146,160 across 35 customers reflects early-stage volume, not early-stage validation. The conversion engine is proven. The market is now mandated. The question is how fast the pipeline can be worked.

1 Jul 2026

The date 70,000 to 80,000 businesses became legally required to comply. MyDataBoss was positioned ahead of it.

62.5%

Win rate in the month of reform commencement. More than three times the SaaS market median of ~20%.

660 leads

Untapped contacts in the funnel. Growing at 67% over four months. Marketing is the dominant channel with room for others.